To make the most out of your customer data, it's important to understand how to use Data Entity in Read/See.

With Data Entity, you can manage the final destination of your customer data, such as creating new events, defining event and profile properties, and more.

This feature allows you to have a comprehensive view of your customer data and how it's being used. By utilizing Data Entity, you can ensure that your customer data is organized and utilized in the most effective way possible.

Default Events

In the Default Events section, you have the ability to view and manage the events that have been automatically generated by Read/See. This includes the event name, as well as any default properties and custom properties that have been added to the event.

Here, you can edit and update your events, add or remove properties, and ensure that the data being collected aligns with your desired specifications.

Custom Events

In the Custom Events menu, you have the ability to create new events that are tailored to your specific needs.

This feature provides you with the flexibility to track and analyze data in a way that is most relevant to your business and helps you make data-driven decisions.

Creating New Events

To create new custom events in the Read/See Customer Data Platform:

1. Navigate to the Custom Events menu
2. Click the "Add Event" button
3. Fill in the event name and description
4. If desired, check the box for event properties and add any new or existing properties to the event
5. Your new custom event will now be listed in the Custom Events menu.

Event Properties

In the Event Properties section, you have the ability to create custom properties for your events. This allows you to tailor your events to your specific needs and requirements.

Creating New Event Properties

To create a new event property, follow these steps:

1. Click the "Add Property" button and fill in the required information, such as the property name, type, and description.

2. If you want to assign this property to an existing event, check the box and select the desired event from the list. Alternatively, you can create a new event.
3. Once completed, your new event property will be added and displayed in the Event Properties menu.

Profile Properties

Profile Properties are an important part of the customer data platform. By creating profile properties, you can categorize and store information about your customers that is relevant to your business.

Creating Profile Properties

To create new profile properties, you can follow the simple steps below:

1. Go to the Profile Properties menu and click the "Add Properties" button.

2. Fill in the details of your new profile property, including the name, type, and description. It's important to choose the right type of data for your property, such as text, number, date, or boolean, so that the data is stored correctly.
3. Once you've completed the information, click "Save" to create your new profile property. Your new property will now appear in the Profile Properties menu, and you can use it to store information about your customers in your data source.

By using profile properties, you can better understand your customers, segment them into meaningful groups, and personalize your communication with them. This can help you improve customer engagement, drive more conversions, and grow your business.