In Events, you can track and collect data on customer interactions and behaviors across various touchpoints, such as website visits, purchases, email opens, and more. You can use this data to build a more complete understanding of the customer journey and to create more personalized and targeted marketing campaigns.

In Events, you can view and manage your synced data, such as customer profile information and behavioral data, as well as define new events and event properties. This includes setting up triggers and actions for specific events, defining event properties and associated metadata, and creating custom event types to track unique customer behaviors.

You can also gain insights into customer behavior patterns and trends over time. These insights can be used to inform marketing strategies and improve overall customer engagement and retention.

Adding a new event

If you want to add new events, click the "Add Events" button within the events menu. This brings up a list that allows you to define your new event.

When defining a new event, you also need to specify its time, and any associated properties or operators.

You can also combine this event with other events to get even more specific about the event. You can do this by clicking the "Add Events" button.

When you're done, click Apply and your new event will be on the list.